The content is roughly divided into four types: one is the marketing-oriented Banner, Push, SMS copy, which focuses on attracting users to click; the second is the recommendation-oriented shopping guide copy, which deeply explores the characteristics of the product or service provider, and improves the content packaging and promotion. Conversion; The third is rule-based content, the gameplay of activities, related standards and product function descriptions need to be simple and straightforward for users to understand; the fourth is scenario-related soft articles, which use stories, jokes, topics, shopping scenes, etc. to arouse users' interest , arouse user demandexchange rate euro to usd july 2021